Audience Research
In this audience research section, we will be showing different formats in which we gathered research in order to know what the audience wants within our music video. We will include questionnaires, social media polls as well as a focus group, where we will ask pop lovers what imagery they would expect from the song. At the end of each aspect, I will analyse what the audience wants and how we can mold our music video around the feedback.
Questionnaires
03/11/2015
After the interviews, we designed questionnaires together in order to hand them out to 20 random students so that we could recieve feedback so that we could analyse other music videos and sought out certain techniques used in them, and incorporate them within our video. Our audience are that of adolescents due to the ages of 16, 17 and 18 being the primary age of the questionnaire participants. This helps us appeal to our audience and we can now incorporate certain aspects that will interest our target audience. The females like Olly Murs the most also, which will help us target them as an audience also. Mise en scene is the most popular element as 10 people chose it over editing, camera work and sound. This means that we will have to choose our setting, costumes and lighting carefully in order to keep our viewers happy and appreciated. We then asked them what their favourite music video was and why. The majority of their favourite videos were liked due to how 'fun' and 'bubbly' they were, a few even stated how they liked it because of the strong storyline.
Overall, we will definitely try our best to feature and use all of the effective feedback in order to please our target audience of adolescents, which is conventional because the pop genre is non gender specific when it comes to target audiences. Due to the upbeat tune of the song, we will also incorporate the 'fun' and 'bubbly' side of the video while also having a story, which is hybridism between narrative and performance; another important element of pop videos.
Interviews
05/11/2015
From the interviews that we conducted, we recieved a lot of feedback. Me and Mohsin designed the questions while Rob filmed and Jonny edited and asked the questions. Before the interview, we played the interviewees our chosen song so that they would become familiar with it, and then we asked them certain questions such as what imagery they can imagine seeing within its music video. The overall verdict was that the song should feature some dancing as it is a 'feel good' song. Our settings should apparently be in open public spaces such as clubs, this is so that we show off some more dance moves. The girls also said that some editing features such as 'love hearts' to make the theme of love come through visually.
We will try our best to fulfill the public's wishes so that we can impress them and keep them happy, as they are the ones who will watch it and have a big opinion. Once we have finished our music video, we will return to interviews and focus groups in order to gain more feedback and continue to improve our finished result.
Twitter Poll
09/11/2015
To test our social media formats, we decided to plan a question yto ask the public on Twitter. Rob published the question which asked whether people would like to see our characters return from our prelim as we each played a different personality. Jonny furthered the advertising by retweeting the poll in order to gain a larger audience who could answer the question also.
The finished result was that the majority wanted to see the return of our characters, this has now become our iconography as we continue to return as them. When we further our music video development, we will be sure to incorporate our characters within the story boards and treatment as we wish to keep our target audience happy, therefore we must try to achieve their feedback.