Digipak
22/12/2015
Initial Digipak
Audience Feedbak
Once we had gathered 4 members of the public whom were included within our target audience of teenagers, we showed them our variants of different digipaks that we had created, and Jonny had designed on his laptop. Though we knew that most of the designs were going to be critisized, we concluded rather happily as the majority settled on the fifth album back, which features a lipstick mark at the top of the album, which as many of the folks said, adds colour and cheekiness to our characters and music, which is conventional with in male groups. The information that we recieve from this video will help towards our final video as we will work around the ideas of our target audience.
Final Digipak
Our final digipak was edited by Jonny on his Macbook on a program called Affinity Pro. All of us are happy with the final design as it incorporates the many points reflected upon within the audience feedback that we recieved.We kept the first three sides the exact same as our draft as we felt that they complied with our target audience of teenagers, and in our feedback video, our target audience members did't see any problems with them. The four close ups that we used on the front of the digipak is similar to the close ups used on such covers as Ed Sheeran's and Justin Bieber's albums. This was purposely done as we wnated our audience to recognise our iconography and image (Dyer's Star theory) and we also chose the white background as it symbolises purity and heavenly imagery which proves the characters as extraordinary. On the inside left, we are able to see a short bio and history of the group which attracts the target audience as the characters then relate with the reader (Uses & Gratifications theory: Personal Relations). The group mid shot replicates such shots as One Direction's albums as we wish to share the 'fame'. The black disc along with the sans serif white font, is very conventional and it shows our normality ('ordinary' paradox). On the back, we responded to our audience feedback as we added colour in the form of a kiss mark that is also seen within the music video and magazine advert, thus making all three products one via use of synergy.