Case Study - MANN
11/6/2015
Print media analysis - Take That
26/07/2015
Mise en scene - Take That occupy only 1/3 of the poster, which shows how important they are and how they wish to berecognised by any of the people that sight the poster. Their position within the poster could suggest that they do not flaunt their image as much as other artists who pride themselves and use their image to represent their whole group. Gary Barlow (the member on the far left) is in the foreground because he is the most recognised band member, causing people to see and instantly recognise the band without seeing their title. They are in black uniform so that they stand out from white font, suggesting that they are one-of-a-kind and unique artists. The fact that there are no props used could link to how they are original and do not need help to be successful, and it also shows how they do not care for their image, yet again, this could challenge Dyer's theory of how singers put on an 'act' to attract an audience, but Take That are shown as ordinary men. The glare of light that is beside Mark Owen (far right) could represent hope and peace which, yet again, agrees with the fact of how band's music is tranquil and care-free.
Camera Work - The camera angle that is featured within the poster is that of a low angle shot. The reason for this is because it shows that the artists in question are superior. It could also imply how legendary the band is and how long they have been around, suggesting that we look up to them as a wise British group. The fact that the shot of them is cut off just above their waistline shows that they do care about their image, which could agree with dyers theory of how artists must create an image to interest an audience.
Font - The font is simplistic and sans serif which represents Take That's laid-back approach to music. It can also represent their smooth, calming music as the font itself is very smooth and ordinary. The size of the font is very large because it is important to adress the reader directly and make the certain reader associate the name of the group with the images of them below. The fact that all of the font is in block capitals, agrees with the previous recognition theory as they want the readers to see the poster and the white font on a blue background is eye catching, but soothing at the same time. The position of the large 'Take That' is at the top, which could infer that they take pride in their name rather than their image, which is at the bottom of the poster (as previously mentioned).
Editing - A great amount of editing has not been added to the poster in question, only the red smudges that move left. This could represent their fame and how stars are often seen in lights/ spotlights. The scarlet glare could also represent their new songs, as red implies danger which is often losest linked to rock music. This could possibly imply that Take That have taken more of a rock-like approach to their music. The lights could also relate to a Dyer paradox as the aura that surrounds the members makes them look God-like and powerful which closely links to Dyer's quote - "The star must be both ordinary and extraordinary". Dyer speaks of how to reach all audiences and fanbases, the star must appear like an average person, which they do. The aurathat surrounds them makes them seem different and seperates them from the audience, making them idealistic versions of humanity.